Privacy Policy

Name of the provider:
PRIVATE GUIDE (Urs Müller)

Person responsible for data protection:
Urs Müller

General / Introduction
Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss Confederation (Data Protection Act, DSG), every person is entitled to protection of their privacy and protection against misuse of their personal data. The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

In cooperation with our hosting providers, we endeavour to protect the data as good as possible against unauthorised access, loss, misuse or falsification.

We would like to point out that data transmission over the internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

By using this website, you consent to the collection, processing and use of data in accordance with the following description. This website can generally be visited without registration. Data such as pages accessed or names of files accessed, date and time are stored on the server for statistical purposes without this data being directly related to your person. If personal data (e.g. name, address or e-mail addresses) is collected on our website, this is always done on a voluntary basis as far as possible. This data will not be passed on to third parties without your express consent.

Processing of personal data
Personal data is any information relating to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, retention, modification, destruction and use of personal data.
We process personal data in accordance with Swiss data protection law. If and insofar as the EU GDPR is applicable, we also process personal data on the following legal bases in conjunction with Art. 6 (1) GDPR:
lit. a) Processing of personal data with the consent of the data subject.
lit. b) Processing of personal data for the fulfilment of a contract with the data subject and for the implementation of corresponding pre-contractual measures.
lit. c) Processing of personal data to fulfil a legal obligation to which we are subject under applicable EU law or under applicable law of a country in which the GDPR is applicable in whole or in part.
lit. d) Processing of personal data to protect the vital interests of the data subject or another natural person.
lit. f) Processing of personal data for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental freedoms and rights and interests of the data subject. Legitimate interests include, in particular, our business interest in being able to provide our website, information security, the enforcement of our own legal claims and compliance with Swiss law.

We process personal data for the duration required for the respective purpose or purposes. In the case of longer-term storage obligations due to legal and other obligations to which we are subject, we restrict processing accordingly.

Cookies
This website uses cookies. These are small text files that make it possible to store specific information relating to the user on the user’s device while the user is using the website. In particular, cookies make it possible to determine the frequency of use and the number of users of the pages, to analyse behaviour patterns of page use, but also to make our offer more customer-friendly. Cookies remain stored beyond the end of a browser session and can be retrieved when you visit the site again. If you do not wish this to happen, you should set your internet browser to refuse to accept cookies.

A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. In addition, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

With SSL/TLS encryption
This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser link.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Server log files
The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are
Browser type and browser version, Operating system used, Referrer URL, Host name of the accessing computer, Time of the server enquiry
This data cannot be assigned to specific persons. This data is not merged with other data sources. We reserve the right to check this data retrospectively if we become aware of specific indications of unlawful use.
Services from third-party providers
This website may use Google Maps to embed maps, Google Invisible reCAPTCHA to protect against bots and spam and YouTube to embed videos.
These services of the American Google LLC use, among other things, cookies, whereby data is transferred to Google in the USA, whereby we assume that no personal tracking takes place in this context solely through the use of our website.
Google has undertaken to guarantee appropriate data protection in accordance with the US-European and US-Swiss Privacy Shield.
Further information can be found in Google’s privacy policy.

Contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

Rights of the data subject
Right to confirmation
Every data subject has the right to request confirmation from the website operator as to whether personal data concerning them is being processed. If you wish to exercise this right of confirmation, you can contact the data protection officer at any time.

Right to information
Any person affected by the processing of personal data has the right to receive information about the personal data stored about them and a copy of this information from the operator of this website at any time and free of charge. In addition, information may be provided about the following:

Purposes of the processing
Categories of personal data processed recipients to whom the personal data has been or will be disclosed if possible, the planned duration of storage of the personal data or, if this is not possible, the criteria for determining this duration the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
the existence of the right to lodge a complaint with a supervisory authority
if the personal data are not collected from the data subject: All available information about the origin of the data.
In addition, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.
If you wish to make use of this right to information, you can contact our data protection officer at any time.

Right to rectification
Any person affected by the processing of personal data has the right to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.
If you wish to exercise this right to rectification, you can contact our data protection officer at any time.

Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right to obtain from the controller of this website the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and the processing is no longer necessary
The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
The data subject withdraws the consent on which the processing was based and there is no other legal basis for the processing
The data subject objects to the processing on grounds relating to his or her particular situation and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing in the case of direct marketing and associated profiling
The personal data has been processed unlawfully
The erasure of personal data is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject
The personal data have been collected in relation to the offer of information society services directly addressed to a child
If one of the above reasons applies and you would like to request the deletion of personal data stored by the operator of this website, you can contact our data protection officer at any time. The data protection officer of this website will ensure that the request for erasure is complied with immediately.

Right to restriction of processing
Any person affected by the processing of personal data has the right to request the controller of this website to restrict processing if one of the following conditions is met:
The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data
The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims, The data subject has objected to processing on grounds relating to his or her particular situation and it is not yet clear whether the legitimate interests of the controller override those of the data subject
If one of the aforementioned conditions is met, you can contact our data protection officer at any time to request the restriction of the processing of personal data by the operator of this website. The data protection officer of this website will arrange for the restriction of processing.

Right to data portability
Any person affected by the processing of personal data has the right to receive the personal data concerning them in a structured, commonly used and machine-readable format. In addition, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
To assert the right to data portability, you can contact the data protection officer appointed by the operator of this website at any time.

Right to object
Any person affected by the processing of personal data has the right to object to the processing of personal data concerning them at any time for reasons arising from their particular situation.
In the event of an objection, the operator of this website will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
To exercise your right to object, you can contact the data protection officer of this website directly.

Right to revoke consent under data protection law
Any person affected by the processing of personal data has the right to withdraw their consent to the processing of personal data at any time.
If you wish to exercise your right to withdraw consent, you can contact our data protection officer at any time.

Copyrights
The copyright and all other rights to the content, images, photos or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. The written consent of the copyright holder must be obtained in advance for the reproduction of any files.

Anyone who commits a copyright infringement without the consent of the respective copyright holder may be liable to prosecution and may be entitled to claim damages.

Disclaimer of liability
All information on our website has been carefully checked. We endeavour to ensure that the information we provide is up-to-date, correct and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, so that we cannot assume any liability for the completeness, correctness and topicality of the information, including journalistic and editorial information. Liability claims relating to material or immaterial damage caused by the use or non-use of the information provided or by the use of incorrect or incomplete information are fundamentally excluded.

The publisher may change or delete texts at its own discretion and without prior notice and is not obliged to update the content of this website. The use of or access to this website is at the visitor’s own risk. The publisher, its customers or partners are not responsible for any damages, such as direct, indirect, incidental or consequential damages, allegedly caused by visiting this website and consequently assume no liability for such damages.

The publisher also accepts no responsibility or liability for the content and availability of third-party websites that can be accessed via external links from this website. The operators of the linked sites are solely responsible for their content. The publisher therefore expressly distances itself from all third-party content that may be relevant under criminal or liability law or offend common decency.

Google Ads
This website uses Google Conversion Tracking. If you have reached our website via an advert placed by Google, Google Ads will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an advert placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example, by using a browser setting that generally deactivates the automatic setting of cookies or by setting your browser to block cookies from the domain “googleleadservices.com”.

Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the controller responsible for data processing on this website is located outside the European Economic Area or Switzerland, the data processing of Google Analytics is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

The statistics obtained enable us to improve our website and make it more interesting for you as a user. This website also uses Google Analytics to analyse visitor flows across devices via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your use in the settings there under “My data”, “Personal data”.

The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Please note that the code “_anonymizeIp();” has been added to Google Analytics on this website to ensure anonymised collection of IP addresses. This means that IP addresses are processed in abbreviated form so that they cannot be linked to a specific person. If the data collected about you can be assigned to a person, this is immediately ruled out and the personal data is deleted immediately.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: Deactivate Google Analytics.

You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics. This will store an opt-out cookie on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your end device, these opt-out cookies will also be deleted, i.e. you must set the opt-out cookies again if you wish to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/end device and must therefore be activated separately for each browser, computer or other end device.

Google AdSense
We use Google AdSense on this website. This is an advertising programme of the company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google AdSense enables us to place adverts on this website that are relevant to our topic.

Google AdSense uses cookies to serve ads that are relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which adverts are displayed in which browser and can thus prevent them from being displayed more than once. In addition, Google AdSense can use cookie IDs to record so-called conversions that are associated with ad impressions. This is the case, for example, when a user sees a Google Ads advert and later visits the advertiser’s website with the same browser and makes a purchase there. According to Google, Google Ads cookies do not contain any personal information.

Through the marketing tools used, your browser automatically establishes a direct connection with the Google server. By integrating Google Ads, Google receives the information that you have called up the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for Google to find out your IP address and store it.

You can prevent participation in this tracking process in various ways:
by setting your browser software accordingly; in particular, suppressing third-party cookies means that you will not receive any advertising from third-party providers;
by deactivating conversion tracking cookies by setting your browser to block cookies from the domain “www. googleadservices.com”, https://adssettings.google.com, whereby this setting is deleted when you delete your cookies;
by deactivating interest-based advertising from the providers that are part of the “About Ads” self-regulation campaign via the link https://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies
by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browsers via the link https://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above does not conflict with any overriding interests on your part (Art. 6 para. 1 sentence 1 lit. f GDPR). Further information on Google Ads from Google can be found at https://ads.google.com/intl/de_DE/home/, as well as on data protection at Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at https://www.networkadvertising.org

External payment service providers
This website uses external payment service providers through whose platforms users and we can carry out payment transactions. We use the services of: Stripe (https://stripe.com/ch/privacy)

As part of the fulfilment of the contract, we use the payment service providers on the basis of the Swiss Data Protection Ordinance and, if necessary, Art. 6 para. 1 lit. b. EU-DSGVO. In addition, we use external payment service providers on the basis of our legitimate interests in accordance with the Swiss Data Protection Ordinance and, where necessary, Art. 6 para. 1 lit. f. EU GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. We as the operator do not receive any information about the (bank) account or credit card, but only information to confirm (accept) or reject the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. In this regard, we refer to the terms and conditions and data protection notices of the payment service providers.

For payment transactions, the terms and conditions and privacy policy of the respective payment service providers apply, which can be accessed within the respective website or transaction applications. We also refer to these for the purpose of further information and assertion of cancellation, information and other data subject rights.

Booking platform / online shop / web shop
We process the data of our customers in accordance with the data protection regulations of the Federal Government (Data Protection Act, DSG) and the EU GDPR as part of the ordering processes in our online shop in order to enable them to select and order the selected products and services as well as their payment and delivery or processing.

The processed data includes master data (inventory data), communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer service. In this context, we use session cookies, e.g. to store the contents of the shopping basket, and permanent cookies, e.g. to store the login status.

The processing is carried out on the basis of Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR. The data marked as required are necessary for the establishment and fulfilment of the contract. We only pass on the data to third parties in the context of delivery, payment or within the scope of legal authorisations and obligations. The data is only processed in third countries if this is necessary for the fulfilment of the contract (e.g. at the customer’s request for delivery or payment).

Users can optionally create a user account in which they can view their orders in particular. As part of the registration process, users are provided with the required mandatory information. User accounts are not public and cannot be indexed by search engines, e.g. Google. If users have cancelled their user account, their data relating to the user account will be deleted, provided that their retention is required for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. Information in the customer account will be retained until its deletion with subsequent archiving in the event of a legal obligation. It is the responsibility of users to save their data in the event of cancellation before the end of the contract.

In the context of registration and new registration as well as the use of our online services, we store the IP address and the time of the respective user action. This data is stored on the basis of our legitimate interests and those of the users in protection against misuse and other unauthorised use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.

The deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of storing the data is reviewed at irregular intervals. In the case of legal archiving obligations, the deletion takes place after their expiry.

Contractual services
We process the data of our contractual partners and interested parties as well as other clients, customers, clients or contractual partners (uniformly referred to as “contractual partners”) in accordance with the data protection provisions of the Federal Data Protection Act (DSG) and the EU-DSGVO in accordance with Art. 6 para. 1 lit. b. GDPR. GDPR, in order to provide you with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose as well as the necessity of their processing result from the underlying contractual relationship.the processed data includes the master data of our contractual partners (e.g. names and addresses), contact data (e.g. e-mail addresses and telephone numbers) as well as contract data (e.g. services used, contract contents, contract communication, names of contact persons) and payment data (e.g. payment details). We do not process any special categories of personal data, unless these are part of an order or contract processing.

We process data that is required to justify and fulfil the contractual services and point out the necessity of its disclosure, unless this is obvious to the contractual partners. Data is only passed on to external persons or companies if this is necessary in the context of a contract. When processing the data provided to us as part of an order, we act in accordance with the client’s instructions and the statutory provisions.

When using our online services, we may store the IP address and the time of the respective user action. This data is stored on the basis of our legitimate interests and the interests of users in protection against misuse and other unauthorised use. This data is not passed on to third parties unless it is necessary for the pursuit of our claims in accordance with Art. 6 para. 1 lit. f. GDPR or if there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c. GDPR.

The data will be deleted when the data is no longer required for the fulfilment of contractual or legal duties of care and for the processing of any warranty and comparable obligations, whereby the necessity of storing the data is reviewed at irregular intervals. In all other respects, the statutory retention obligations apply.

Amendments
We may amend this privacy policy at any time without prior notice. The current version published on our website shall apply. If the privacy policy is part of an agreement with you, we will inform you of the change by e-mail or other suitable means in the event of an update.

Disclaimer of liability
The author assumes no liability for the correctness, accuracy, up-to-dateness, reliability and completeness of the information.

Liability claims against the author for damages of a material or immaterial nature arising from access to or use or non-use of the published information, misuse of the connection or technical faults are excluded.

All offers are subject to change. The author expressly reserves the right to change, supplement or delete parts of the pages or the entire offer without prior notice or to temporarily or permanently cease publication.

Last change:
05 November 2023